Privacy Policy
Last Updated: May 28, 2026
MacroBoost ("we", "us", or "our") operates the website macroboost.fi and provides digital marketing services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website or interact with our services.
We are fully committed to protecting your privacy in strict compliance with the EU General Data Protection Regulation (GDPR) and the Finnish Data Protection Act (Tietosuojalaki 1050/2018).
1. Data Controller
The legal entity responsible for the processing of your personal data is:
Official Company Name: MacroBoost Oy
Business ID (Y-tunnus): 3410637-2
Registered Address: Uudenmaankatu 31 A, Helsinki, Finland
Contact Email: info@macroboost.fi
2. Legal Basis for Data Processing
Under GDPR Article 6, we only process your personal data when a valid legal framework applies. We rely on the following legal bases:
Consent (Art. 6(1)(a)): You have given clear consent for us to process your personal data for specific purposes, such as analytical tracking, marketing pixels, or subscribing to a newsletter. You can withdraw your consent at any time.
Performance of a Contract (Art. 6(1)(b)): Processing is necessary to respond to a contact inquiry, provide a project proposal, or fulfill our service obligations to you as a client.
Legitimate Interests (Art. 6(1)(f)): Processing is necessary for our legitimate business interests, specifically monitoring technical website performance, ensuring IT security, and preventing fraudulent activities.
3. The Personal Data We Collect
We collect and process the following categories of personal data:
Identity & Contact Data: Name, email address, phone number, company name, and job title when you voluntarily submit forms on our website.
Technical & Usage Data: IP address, browser type and version, time zone setting, operating system, device identifiers, and data regarding how you navigate and interact with our web pages.
4. How We Use Your Data
We utilize your personal data exclusively for the following operations:
To deliver, manage, and maintain our website.
To respond to contact form inquiries, project applications, and client communication.
To execute and fulfill contract agreements with our business clients.
To monitor web traffic trends and optimize site performance (via anonymized analytics).
To run, evaluate, and optimize targeted digital advertising campaigns (via marketing pixels).
5. Data Retention Periods
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or to satisfy legal, accounting, and reporting obligations:
Contact Form & Inbound Queries: Retained for twelve (12) months from the last point of contact, unless a commercial contract or relationship is established.
Client & Transactional Records: Retained for seven (7) years following the end of the financial year, in strict accordance with the Finnish Accounting Act (Kirjanpitolaki 1336/1997).
Analytics and Technical Logs: Retained for up to fourteen (14) months before automated deletion or anonymization.
6. International Data Transfers
To power our website tools and optimize digital marketing performance, we use third-party tools provided by global platforms including Google LLC and Meta Platforms Inc. Consequently, your technical interaction data may be transferred to and processed on servers located outside the European Economic Area (EEA), primarily in the United States.
We ensure all international transfers remain fully lawful and secure by verifying that these providers adhere to the EU-U.S. Data Privacy Framework or operate under standard contractual clauses (SCCs) approved by the European Commission, maintaining a level of protection equivalent to EU standards.
7. Your Statutory Rights Under the GDPR
As a data subject residing within the EU or Finland, you possess the following legal rights regarding your data:
Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can demand the correction of inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): You can request the deletion of your personal data when it is no longer legally required.
Right to Restrict Processing: You can ask us to pause processing your data under certain conditions.
Right to Data Portability: You can request your data be transferred to you or another provider in a structured, machine-readable format.
Right to Object: You can object to data processing carried out under our legitimate interests or for direct marketing purposes.
